FIRST PRINCIPLES
GiveLife life insurance solutions guide to help best serve you
Discover your options and learn how to choose the best policy for your coverage needs.

There are many types of life insurance policies that can help protect your family, and they all fall into two main categories: term and permanent. With term life insurance policies, you get coverage for a defined length of time (say, ten years). If you die during that time, money is paid to your beneficiaries – but when the term is over, you must get new coverage or go without.
Permanent life insurance (i.e., whole life and universal life). A permanent life insurance policy provides life-long death benefit coverage and also includes a “cash value” component that can help with many objectives, like helping to build your retirement nest egg while providing protection for life and other financial benefits along the way.1,2 To help you decide which kind of protection will work best for you, here are some things this guide will cover:
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The basic features of a life insurance policy
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The different kinds of policies you can buy including:
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Term life insurance
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Whole life insurance
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Universal life insurance
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Final expense insurance
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Simplified issue and guaranteed issue life insurance
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How to choose the right policy for you
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Choosing the right life insurance policy depends on your financial goals, your current budget, and your long-term plans. This guide will help you to understand your options and make an informed choice. Then, when you decide to buy life insurance, you can choose from various methods, such as contacting a local agent or financial professional, exploring online marketplaces, or reaching out directly to insurance companies.

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What are the basic features of a life insurance policy?
At its core, a life insurance policy is a promise to provide financial protection to your loved ones if you’re not there. The way a policy carries out that promise is defined by a few key features:
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The death benefit: The amount of money the insurance company will pay when the insured person dies. Typically, this benefit is income-tax-free. The life insurance company is responsible for assessing risks, processing claims, and determining premiums.
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The beneficiaries: The person or people who get the death benefit. It can all go to a single person (e.g., a surviving spouse) or be divided by percentage among a few people (e.g., a spouse could get 50%, and two adult children could each get 25%). And by the way, a beneficiary doesn’t have to be a blood relative or even a person – if you choose, you can leave all or part of your death benefit to an entity, such as a charitable cause.
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The policy length or term: The time period that the insurer agrees to pay a death benefit. A term policy is defined as a specific number of years, such as 10, 20, or 30. A permanent policy lasts for the life of the insured (for whole life as long as premiums are paid, and for universal life as long as the policy is funded properly to pay monthly expenses.
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The premium: The monthly or yearly payments needed to keep the policy in effect.
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The cash value: The policy’s cash value component can build over time and can be cashed out or borrowed against. A permanent life insurance policy is a cash value life insurance policy. A term policy has no cash value.
All of the above should be considered when choosing a policy that fits your needs.

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The different types of life insurance policies and their key features
1. Term life insurance
A term life policy is exactly what the name implies: Coverage for a specific term or length of time, typically between 10 and 30 years. It is sometimes called “pure life insurance” because, unlike whole life insurance, the policy has no cash value. It’s designed solely to give your beneficiaries a payout if you die during the term.
Most individual term policies have level premiums, so you pay the same amount every month. When the term expires, there’s no more coverage — you either have to go without or get a new policy, which will likely come at a higher cost: the older you are, the more expensive it is to get a policy. However, many providers will allow you to convert a term policy to permanent life insurance for part or all of the coverage period. If you receive insurance through an employer, rates are typically issued “on attained age,” which means the rates will increase over time.
A calculator can help you determine the cost of term life insurance at your desired coverage level. How many years will your family need financial protection? For most people, until the kids are grown up, the house is paid off, and there's some money that can serve as protection for the surviving spouse.
Who should consider term life insurance?
Term life insurance generally has lower premiums, helping you save on your monthly expenses. On the other hand, it only provides a benefit for a limited period of time — and there is no cash value component that grows over time. That said, it may be a good fit for:
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Young families: Families that want financial protection until their young children come of age may choose a 10- or 20-year policy.
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Families with mortgages: Families that want financial protection until their mortgage is paid off can also benefit from term life.
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Those anticipating a need for temporary financial protection: Any household that seeks temporary protection can benefit. For example, a couple approaching retirement may choose term life just in case one spouse passes away before social security and other retirement benefits kick in.
2. Whole life insurance
A whole life policy is the simplest form of a permanent life insurance policy, providing coverage that lasts your entire life. Like other permanent policies, it includes a cash value component: A portion of your premium dollars are placed into a cash value account, and this sum grows over time on a tax-deferred basis, so you don’t pay taxes on the gains.
Compared to other forms of permanent life insurance coverage, a whole life policy has three defining characteristics:
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The level premium payments remains the same for life
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The death benefit is guaranteed as long as the guaranteed premiums are paid.
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The policy includes guaranteed cash values that grow at a guaranteed rate
Cash value provides several significant benefits you can use while you’re still alive. It takes a few years to grow into a useful amount, but once that happens, you can borrow money against it, use it to help pay your premiums, or even surrender it for cash to live on in retirement. Plus, when you get this type of policy from a mutual company, your cash value can earn annual dividends. You get a portion of the insurer’s profits, which can be used to increase the value of your policy and provide other benefits.
Who should consider whole life insurance?
This type of policy may be a good choice if you’re concerned with:
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Building wealth: Allows you to accumulate cash value on a tax-deferred basis. Many people consider it to be a good savings vehicle.
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Estate planning: Can be a powerful estate planning tool.
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Wealth transfer: Can be used to pass wealth on to beneficiaries in a tax-efficient manner.
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Final expenses: Can be used to cover end-of-life expenses, such as medical care, outstanding debts and funeral expenses.
3. Universal life insurance
A universal life policy offers the same cash value and lifetime coverage benefits as whole life. But there’s a fundamental difference: the premium payments are flexible.
With this type of policy, you can raise or lower the amount you pay within the limits of the policy.
Who should consider universal life insurance?
This type of policy may be a good fit for:
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Households with variable income: Premium payments can be changed periodically to adapt to changing income levels.
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Those seeking faster cash value accumulation: If you choose to pay higher premiums, your policy will accumulate cash value faster.
4. Final expense insurance
Final expense insurance is a form of life insurance intended only to cover end-of-life expenses such as funeral and burial costs. Older people often buy final expense insurance because it helps to protect loved ones who might otherwise have to cover these costs out-of-pocket. While the premiums for these policies tend to be modest, there is no cash value component, and the death benefit is very limited.
5. Simplified issue and guaranteed issue insurance
Most life insurance policies require a medical exam as part of the application process so that the provider can assess your risk to insure. Simplified issue and guaranteed issue policies don’t require a medical exam. These policies are primarily designed for older applicants or those with serious health problems who may not qualify for policies that require a medical exam.
Some term policies and most final expense policies are either simplified issue or guaranteed issue. When applying for a simplified issue policy, you'll be asked to fill out a health questionnaire in place of an exam. With a guaranteed issue policy, you won't be asked to undergo an exam or complete a questionnaire — no medical information is needed to qualify for approval. These policies typically offer lower coverage levels than other types, and premiums tend to be higher because the insurance company has to assume that there’s a high risk to providing coverage.
FAQ
Top questions about life insurance
Life insurance can be an important step in protecting your family’s financial future and we’re here to help you make the decision that’s best for you and your loved ones. Let’s explore a few common questions so you can feel confident about choosing the option that works best for you.
There is no correct answer to this question. The best type of life insurance for you depends on your life circumstances, your financial goals, and your budget. Be sure to explore all your options before making a decision.
There is no one answer to this question. Life insurance premiums vary widely and depend on several factors, including the type of coverage, the length of coverage, the policyholder’s age, gender, health status, and more.
As of October 2024, the average monthly premium for a $1,000,000 whole life policy was $1,161 for a 40-year-old female non-smoker in good health and $1,372 for a 40-year-old male non-smoker in good health.14 As of 2025, the average monthly premium for a $1,000,000 20-year term life policy is $41 for a 40-year-old female non-smoker in good health and $49 for a 40-year-old male non-smoker in good health.
If you outlive your term life insurance policy, the policy simply expires. You will not need to keep paying premiums, but there will be no death benefit paid when you pass. That said, if you wish to be covered, you can purchase a new term policy.
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